Graduate revamps workwear
Designer weaves a new look for bank staff
Set to debut this month in branches nationwide, the revamped workwear collection marks a new chapter in the banks’ histories, as they embark on a standalone future after demerging from the National Australia Bank.
Young Glasgow School of Art graduate Aimee Kent was commissioned to create two prints – one for Clydesdale Bank and one for Yorkshire Bank, while Yorkshire’s Clissold Mill was invited to design the two patterns – tartan and tweed.
“I wanted to make something you’d feel proud to wear, a distinctive print that would brighten your day,” said Ms Kent. “There’s no reason why workwear should be unstylish. It should be on trend, yet timeless, classic, and flattering to all.”
With a focus on sustainable textiles and high-end bespoke fashion, Ms Kent’s work has been showcased at fashion weeks worldwide, worn by celebrities including Livia Firth and published in Vogue, Elle and Marie Claire magazines.
For Clydesdale Bank’s red print, Ms Kent drew inspiration from Glasgow’s vibrant international culture and world famous architecture including the Templeton Carpet Factory and the structures and facades of Charles Rennie Mackintosh’s celebrated architecture.
For Yorkshire Bank, the blue patchwork style fabric also incorporates architectural inspiration from the major cities in the region, as well as the rolling hills and fields, and David Hockney’s art.
Clissold Mill has been a cornerstone in Yorkshire’s wool textile industry since 1920. The Mill’s fine, high quality fabrics have caught the eye of the fashion world before, including Paul Smith who used bespoke cloth designed and made by Clissold for ‘The British Collection’ in 2014.
“As Clydesdale and Yorkshire Banks embark on their standalone future, we wanted our staff uniform to represent our brand – not just in the way it looks and feels, but in the story of its making,” said Helen Page, director of customer proposition and marketing at Clydesdale and Yorkshire Banks.
“Our branding comes from our roots – we’re proud to be local and we care about the customers and communities we support and that’s why our new uniform will combine a Glasgow designer and a Yorkshire mill.
“In making the new collection, we’re pleased to have been able to support Clissold Mill which is a long-standing, regional family business, as well as helping to provide a platform for the next generation of Scottish design talent.”
Photo: Helen Page, propositions and marketing director at Clydesdale and Yorkshire Banks, and designer Aimee Kent with Clydesdale Bank print fabric she designed (contributed)