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Outlet opening in George Street

Bobbi Brown cosmetics heads to Edinburgh

Bobbi Brown

Global cosmetics brand Bobbi Brown is moving into Edinburgh, adding a huge boost to the city’s growing reputation as a retail destination.

Bobbi Brown, part of the Estee Lauder Group, has taken a 2,000 sq ft outlet at 37b George Street over two levels.

Make up artist Bobbi Brown (right) built a cult following in New York City and worked with photographers such as Bruce Weber, Brigitte Lacombe and Patrick Demarchelier.

Bobbi Brown 2On her first day in business 20 years ago, she sold 100 lipsticks—the number she had expected to sell in the first month. Just four years after its debut, Bobbi Brown Cosmetics was acquired by the Estée Lauder Companies with Bobbi retaining complete creative control.

In 2010, inspired by her belief that “all women are pretty without makeup, but with the right makeup can be pretty powerful”, she introduced Pretty Powerful, an ad campaign featuring real women from all walks of life.

The brand is now available in more than 60 countries and distributed at top  retailers including: Saks Fifth Avenue, Bloomingdale’s, Macy’s, Harrods, Selfridges and Harvey Nichols as well as 75 freestanding stores.

For the George St letting CBRE represented the landlord Royal London Property Fund, managed by Royal London Asset Management. Bobbi Brown was unrepresented.

It is a ten year FRI lease at an average annual rental of £167,000  for the first five years.  The property was formerly occupied by The Kooples.

Callum Mortimer, director in CBRE’s retail team, said:  “There is a notable lack of retail units offering well configured space for occupiers on George Street. 

“The demand in the city centre at present is extremely strong and lack of supply is continuing to increase rental values.  To secure Bobbi Brown is fantastic for Edinburgh and I’m sure it will trade very well.”


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