First brand design for eight years
Tennent’s unveils new look T at music event
Tennent’s Lager is launching the first new design for the brand in more than eight years and will unveil the new look at the T in the Park music festival.
The new founts feature iconic artwork from the brand’s 130 years of brewing history, and have been created using innovative manufacturing techniques.
The founts will be previewed at the music event and then introduced to 150 pubs and bars across Scotland, with a full roll-out to follow later in the year.
Paul Condron, marketing director at Tennent’s said: “We’re incredibly proud of our new founts, which are truly unique in the market.
“When we decided to refresh our fount, we knew we had a real opportunity to bring innovation and creativity to the bar. We wanted to bring something new and exciting that would engage drinkers and further demonstrate our commitment to the Scottish on-trade.
“When we shared our ideas with customers and consumers, this design immediately stood out and the reaction was fantastic. The finished product is even better than we expected.
“The new founts will create a real talking point on the bar and ultimately drive sales which is what it’s all about.”