Castle Rock to be transformed
Standard Life to sponsor Festival opener
Edinburgh Castle rock will form the dramatic backdrop for a spectacular digital artwork that will open this year’s International Festival.
Standard Life is to sponsor the event in a three-year deal announced today.
This year’s opener – by Tony-award winning 59 Productions which created last year’s successful Harmonium Project – is called Deep Time.
It will be free to attend and will see the western facade of the Castle Rock used as a canvas for digitally-animated projections inspired by the the city’s history.
The event will be set to a soundtrack by Scottish rock band Mogwai and takes place on 7 August.
Capacity will be increased to 27,000 from last year’s 22,000 when the designers created a visual feast with a stunning projection on to the Usher Hall. Tickets will be limited to two per person.
Speaking at a media briefing, Fergus Linehan, EIF director, said: “We are thrilled to welcome on board such a dynamic sponsor for our opening event.”
Rod Paris, Standard Life chief investment officer, said: “It is very important to us that we support civic society in all its forms including culturally.”
Leo Warner, creative director of 59 Productions, said: “We are excited by the creative possibilities enabled by this new partnership with Standard Life.”
He said this is the first time that this side of the castle will be used for a projection of this type.
“Deep Time gives us an opportunity to build on the success of The Harmonium Project and to create a spectacular event that is more deeply connected to the story of the city.
“Long term partnerships like these allow us as artists to take bold creative decisions that advance our understanding of theatricality, spectacle and new technology.”
Photos (top): Fergus Linehan (above) Rod Paris and Leo Warner (by Terry Murden)