Fifth birthday for PR firm
More clients on the menu as Taste celebrates
In the biggest, Golden Wonder has appointed Taste Communications to handle PR activity over the next year. The crisp brand is stepping up marketing activity in its Scottish heartland with Taste managing the consumer PR and social media aspects.
Taste has also been appointed by Strathearn Distillery to deliver PR for its gin range and by Ogilvy Spirits to handle communications for Scotland’s first potato vodka.
Taste has also been appointed to handle PR for the Taste The Wild Festival and Food Trail as well as Scotland’s biggest catering and hospitality event, ScotHot 2017, which takes place next March in Glasgow.
Taste founder Stephen Jardine (pictured), who also presents a phone-in programme on BBC Radio Scotland, said: “As we reach our fifth anniversary, these wins take us past the 30 client mark which is a significant accolade for the business.
“We’ve experienced very rapid growth but the fact that we can win major accounts like Golden Wonder while still looking after our small artisan clients is a testament to how strong and robust the business is.”
Taste clients range from Michelin-starred chefs and restaurants to local food producers and food festivals as well as some of Scotland’s biggest food and drink brands.