New team for Aberdeen office

Mann to head up Bread office for 3×1

Cameron Grant, Charlie Mann, Phil AllanComms consultancy 3×1 Group has announced a new leadership team for its Aberdeen-based Bread PR business.

Charlie Mann will become acting managing director of Bread with immediate effect and will be joined by senior consultant, Phil Allan, next month, as the company re-structures ahead of the departure of Bread founder Louise Nicolson.

Mr Mann, who has managed communications campaigns for some of the country’s leading organisations, moves from 3×1 head office in Glasgow, where his clients clients include Diageo and Atos.

He has worked with urban regeneration experts Muse Developments which is leading the £107 million Marischal Square development in Aberdeen.

Mr Allan is a former editor of the Deeside Piper and Herald, and following a spell in consultancy in Aberdeen, will join from DC Thomson publication Energy Voice.   He brings a wealth of experience in the oil and gas sector, particularly in reputation and crisis management.

Former Scotsman journalist, Sofiane Kennouche, joined the consultancy last month.

Ms Nicolson founded Bread seven years ago before the company was acquired by 3×1 Group in September last year to combine expertise in oil and gas, corporate, consumer, public affairs, digital and media training services.   The move added an Aberdeen office to 3×1’s presence in Glasgow, Edinburgh and London.

Cameron Grant, owner of Bread and co-founder of 3×1 Group, said the moves marked a significant new stage for the business.

“Louise is from London and is returning home.  She has built a highly successful business in Aberdeen and we will be investing further in the Bread operation to capitalise on our commitment to the city.

“Charlie has a wealth of experience in the area having previously worked in the oil and gas, transportation and local government sectors in Aberdeen. So both he and Phil are ideally placed to build the business.”

With a substantial UK-wide client portfolio, 3×1 Group currently employs 30 staff in Scotland. New client accounts from Highlands & Islands Airports and Food Standards Scotland will be led by the Aberdeen team.

Ms Nicolson said: “I am proud of the business we have built in Aberdeen.  The Bread brand will thrive under Charlie’s leadership and I’m confident the team will continue to deliver great results for our long-standing clients CHC Helicopter, Ledingham Chalmers, Statoil and Step Change in Safety, amongst others.”

Photo (click on image to enlarge), left to right: Cameron Grant, Charlie Mann, Phil Allan (contributed)

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