£150,000 contract secured
Asda adds spice to Mrs Unis’ bread deal
The deal with the Edinburgh-based producer is the latest in a two-year long relationship which has seen Mrs Unis’ range of handmade pakora increase from just two stores to all 61 Scottish stores.
Mrs Unis sells more than 730,000 packets of pakora each year to Asda customers and the business gained has allowed the company to increase its workforce by 150%.
Mrs Unis was also a participant in this year’s Asda Supplier Development Academy which aims to boost local food supplier businesses across Scotland. This is the third time Asda has worked with Scotland Food & Drink to run the programme and previous rounds have seen participants increase sales by up to 330%.
Working to improve the Edinburgh-based Asian community Mrs Unis prides itself on employing the elderly, widowed and students at the firm’s factory in Peffermill. Through a partnership with Queen Margaret University, students can undertake a placement at the factory to gain first-hand technical experience in food manufacturing.
Founder and managing director Shaheen Unis has grown her business from a small operation selling pakora from a shop in Stockbridge to a fully-fledged factory benefitting from the knowledge, support and experience of Asda.
She said: “I have always worked to use the best, most authentic ingredients in hand-producing our products.
“Asda has been crucial to the success and growth of Mrs Unis and in a larger context, improving the lives of those in the community. This year’s Asda Supplier Development Academy is allowing us and other Scottish food and drink producers to benefit more and more from Asda’s expertise. With their help, we are already looking at some exciting expansion plans.”
June Rose, Asda’s regional buying assistant for Scotland said: “Supporting local Scottish suppliers is an integral part of what we strive to do. Our relationship with Mrs Unis has benefited both of us greatly.
“We have been able to bring more authentically produced Indian delicacies to the palates of Scots across the country and Mrs Unis has increased their workforce from 18 to 45 and therefore given employees a new sense of identity, purpose and array of skills.”