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Smartphones drive 17% rise in turnover

Tech boom drives SimplyFixIt to record sales

SimplyFixItComputer repairs business SimplyFixIt says the boom in consumer technology has helped the firm record its best ever figures.

The company, which now has eight outlets, reported a 17% rise in turnover from £3.5 million to £4.2m for year to the end of March.

It says the boom in consumer technology – including smartphones, tablets and laptops – has fuelled the growth of the company, which is built on helping people extend the life of their gadgets.

The record income coincides with the firm’s 20th anniversary and Jason Eccles, general manager, said: “It is fantastic achievement to have reached 20 years in business. I’d like to thank every customer who has come through our doors in that time.

“We have changed a great deal over those 20 years, which is to be expected because the nature of technology is changing all the time.

“When we started out selling PCs in 1996, who could have predicted that within two decades we’d all have incredibly powerful computers in our pockets that are constantly connected to the internet? It’s an amazing time to be working in this sector.”

The firm began life as retailer Ideal Computing in the Bruntsfield area of Edinburgh, and within a few years the potential in repairs was evident. It tested a dedicated repair centre in Juniper Green and its success led it to move into meeting the demand for repairs.

Mr Eccles added: “The Apple effect has been profound. In the past year we carried out over 25,000 repairs and 30% of those were on Apple computers, including the MacBook and the iMac. Microsoft Windows-based PCs and laptops still account for over 50% of our repairs, but the gap is definitely narrowing.”

The rise of the smartphone means 20% of the business is now phone and tablet repairs and he says this likely to increase as sales of traditional PCs and laptops are in decline.

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