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New BID's plans for town

St Andrews hoping to lure cruise ship visitors

CruiseForthA campaign has been launched to extend the benefits of cruise ship visitors to the Fife region.

Businesses in St Andrews are among those which hope to attract visitors from among the thousands of tourists whose vessels dock in the Forth and Tay.

This year more than 80 cruise ships will sail into the two estuaries, carrying more than 90,000 passengers and crew.

The newly-formed business improvement district for St Andrews held a sell-out event jointly with the CruiseForth promotional group to explore opportunities.

Peter Wilson, project manager of CruiseForth – a group of Fife volunteers who welcome cruise liner passengers and crews – told the meeting that it aims to promote local services, shops, restaurants, accommodation providers and visitor attractions.

The event was the first of many planned by the BID St Andrews board which took charge of the not-for-profit BID company on 4 January.

Mr Wilson said: “We’re delighted to see BID St Andrews working in such a pro-active manner and the more we can do to help St Andrews businesses become more ‘cruise-friendly’ the better.”

BID’s  projects and services are financed by a levy on qualifying businesses with premises inside the BID area.

Speaking about the event, BID chairman, Alistair Lang, said: “One of the BID company’s roles is to provide support for our levy-payers by increasing visitor numbers, engagement and spend as well as building awareness of the town to an ever-wider audience.

“The CruiseForth seminar is the first of a series of initiatives we’ll be delivering over the coming weeks and months with a view to supporting St Andrews businesses. It has provided an excellent start to the training, education and networking events we will host. It gave St Andrews businesses valuable insights and information on how they can best take advantage of this growing sector.”

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