Innis & Gunn hires first head of marketing

Jane Cannon 2Innis & Gunn has appointed Jane Cannon as its first head of marketing following its acquisition of the Inveralmond Brewery in April.

She will develop Innis & Gunn’s global brand strategy and lead its execution across existing and developing markets.

Ms Cannon has a wealth of experience, having lead the development of the beer portfolio at Tennent Caledonian, part of the C & C Group from 2008 to 2015. In this role, she improved the beer brands’ digital & PR presence, spearheaded th  ‘City Glasses’ and ‘Scotland to a T’ campaigns, through to the integrated ‘At the heart of T in the Park’ campaigns.

She also developed a number of new brands from conception to launch, Heverlee, a premium Belgian beer, and in collaboration with the Williams Brothers, Drygate.

Before this, Ms Cannon held positions at ScottishPower, The Scottish Government and Barkers Advertising Agency.

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