Innis & Gunn hires first head of marketing
She will develop Innis & Gunn’s global brand strategy and lead its execution across existing and developing markets.
Ms Cannon has a wealth of experience, having lead the development of the beer portfolio at Tennent Caledonian, part of the C & C Group from 2008 to 2015. In this role, she improved the beer brands’ digital & PR presence, spearheaded th ‘City Glasses’ and ‘Scotland to a T’ campaigns, through to the integrated ‘At the heart of T in the Park’ campaigns.
She also developed a number of new brands from conception to launch, Heverlee, a premium Belgian beer, and in collaboration with the Williams Brothers, Drygate.
Before this, Ms Cannon held positions at ScottishPower, The Scottish Government and Barkers Advertising Agency.