Work is paying dividends for venue
EICC in push for more North America business
Overseas business now accounts for more than half of all association revenue at the EICC, with Edinburgh now rated as the number one UK conference destination outside London.
The partnership deal with Sarah Fleming Associates is an exclusive arrangement with that means SFA will not be in position to work with any other Scotland-based conference groups.
It is focused on lead generation and follows a number of recent high profile US delegation trips to Edinburgh.
The EICC team is gearing up for one of the conference industry’s largest events of the year – the IMEX America in Las Vegas in October.
Marshall Dallas, the EICC’s chief executive, said: “The development and expansion work completed in 2013 delivered world-class facilities that are now starting to pay real dividends and the EICC is now viewed as a destination to match any other – not only in the UK, but worldwide.
“While we already have a significant amount of association and corporate business coming in from the US, market research indicates that we can attract even more.”
Sarah Fleming of SFA said: “We’re really excited to be partnering with the EICC as they focus in on the North American market. We will work closely with the EICC’s sales and marketing team, combining our respective skills to convert prospects into business wins – it’s a smart way of working.”
The EICC has been pushing for more events in quieter periods and greater variety – such as An Experience with Arnold Schwarzenegger in January and the recent Comic Con and Insomnia Gaming Scotland events.
The EICC experienced its busiest year in 2015, hosting 139 business events for the corporate and association markets.
Highlights included actor George Clooney attending Britain’s biggest business dinner in November which attracted 2,000 guests.
Photo: Marshall Dallas and Sarah Fleming (contributed)