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New contracts with supermarket chain

Asda stocks up on £300,000 Scottish drinks deal

Asda drinks dealsEdinburgh Gin, Valt Vodka and Tullibardine Distillery have launched three products in deals worth £300,000 with supermarket chain Asda.

Tullibardine will supply its new Highland single malt sherry finish whisky to 50 stores across the country. The  deal follows a major investment in a new warehouse, bottling plant and visitors centre at its Perthshire distillery.

Valt Vodka’s single malt Scottish vodka, produced by Strathleven distillers will be stocked in 40 Scottish stores. The brand is the world’s first single malt Scottish vodka which uses 100% Scottish malt barley and mountain water from the River Spey in its distilling process. The vodka has been in production since 2006 and its recipe has been produced using specially designed bespoke copper still.

Edinburgh Gin is now on sale at 55 Scottish stores, as well as Edinburgh Rhubarb and Ginger Gin Liqueur, which is exclusive to Asda.

Heather Turnbull, regional buyer for Asda Scotland, said: “With sales of gin predicted to reach over £1bn by the end of 2016 and the whisky and vodka sectors continuing to perform well, it’s clear that consumers’ taste palates are becoming increasingly sophisticated.”

Alex Nicol, co-founder of Edinburgh Gin, added: “The gin and spirits industry has seen significant growth which we have experienced for ourselves at Edinburgh Gin. We have been crafting the gin renaissance from our distillery in Scotland’s capital since 2010, aiding people’s modern-day discovery of gin.

“Whether new to gin or a connoisseur, this deal is testament to the fact that people are enjoying spirits like gin in new ways and a great example of Asda’s commitment to supporting Scottish suppliers.”

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