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Tourism and retail interest in OBrand’s location app

OBrand

Three young entrepreneurs are attracting interest from a number of potential clients in the tourism, hospitality and retail industries for their mobile app which delivers real-time updates about nearby venues.

OBrand Communications, founded by Gatis Gaumigs, Rafal Ciesielczuk and Francesco Vanduynslager,  uses Internet of Things (IoT) technology to provide tailored information about a product or service, precisely when required.

The location-based mobile app can detect a registered device, triggering it to send community or venue-specific content, such as a restaurant’s menu, straight to the app user.

The technology also gives businesses the opportunity to capture data and build up a customer profile which can enhance customers’ experience and allow them to engage with larger audiences.

The fledgling entrepreneurs have secured funding from Enterprise Campus to develop the mobile platform and there’s already been significant interest from potential clients in the tourism, hospitality and retail industries.

Gatis Gaumigs, co-founder of OBrand said: “The technology can be used in a range of ways but will be most effective in providing a unique opportunity for the tourism and hospitality industries, benefitting both the app user and the partnering business.

DB Photogtraphy advert 2“At visitor attractions, such as museums or zoos, OBrand can provide up-to-date information about what you’re viewing directly to your device as you walk around the attraction.”

The idea was first developed by Mr Gaumigs while studying electronics and electrical engineering after waiting in a queue at a bar. He was unable to find out more information about the products on offer.

He pitched the idea to Glasgow University’s Enterprise Manager and, along with his colleagues, went on to win the Most Promising Undergraduate Business Award and secure entry into the Summer Company Programme, which gave them access to office space at the university.

OBrand Communications was one of five winners at Scotland’s IoTUK Boost event, organised by Scottish Funding Council-backed CENSIS, The Data Lab, the University of Edinburgh’s Informatics Ventures and IoTUK. It will now undergo a one-month period of incubation and mentoring, to refine the company’s business model and make it fully fundable.

Mark Begbie, business development sirector at CENSIS, said: “OBrand is developing in an area that is already in the midst of a lot of innovation and disruption.

“Although the sector is receptive to change, what made the company stand out from its peers was the combination of a solid understanding of the complex and technical hardware, strong software, and a genuinely unique service offering. Gatis, Francesco and Rafal have a great future ahead of them.”

Photo (left to right): Gatis Gaumigs, Francesco Vanduynslager and Rafal Ciesielczuk.

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