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Story secures pan-Europe Velux campaign

VeluxCreative agency Story is about to launch a multi-million pound pan-European campaign awarded by the Velux Group for its white-painted roof windows.

Story was the only UK agency invited to tender and secured the four-way pitch across the continent.

Jim Kelly, head of planning and deputy managing director at Story UK, said it is a strategic shift in the Velux Group’s business.

“Having previously worked with Velux GB and Ireland we are excited to expand and work on this pan-European account. A team from across the whole agency has been working on this campaign for the last 10 months, and we’re looking forward to seeing it break in the UK in April.”

Jim Coates, Velux GBI marketing director, said “This is one of our biggest integrated campaigns ever…and we can’t wait to see the campaign rolled out.”

Story’s response required a dual audience approach. Firstly, the campaign needed to promote the benefits of the new white-painted roof windows to the consumer market by creating awareness and inspiration amongst homeowners. Secondly, the campaign had an educational focus for the trade audience to inform and enlighten them that white painted roof windows meet the aesthetic needs of their customers’ interiors.

The UK’s multi-media campaign includes outdoor activity throughout UK and Ireland,  television adverts, which were filmed and produced in Scotland, and a six-month Dream Homes sponsorship deal on Channel 4 stations.

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