Scottish Beer Awards
New scheme to celebrate best of Scottish beer
The inaugural Scottish Beer Awards will include 16 categories acknowledging taste and business performance.
They will be judged by a judging panel consisting of some of Scotland’s foremost brewing and beer experts.
Eight categories in the taste section cover all beer types and will include Lager of the Year and IPA of the Year.
The business of brewing will also be recognised with eight awards in a section for business performance including Innovation, packaging and product development.
Two special awards, Master Brewer of the Year and the ultimate award, Scottish Brewery of the Year will be presented.
Brewers have until 2 May to register their entries before delivering their best brews for the tasting session. The winners will be chosen at an all-day judging session in Edinburgh at the end of May which will be chaired by former S&N Director, Hilary Jones.
She said: “The Scottish Beer Awards will allow us to showcase the best of Scottish brewing on an annual basis. In gathering to celebrate our achievements we hope to unite the entire industry, large and small brewers alike, in a new and positive way.
“Scotland has an enviable position in the centuries-long tradition of brewing, but also in leading the way forward with new breweries emerging and some fantastic products hitting the shelves.
“These awards give us an opportunity to promote the best of Scottish beer while also recognising and celebrating in the success of the business of brewing. It’s a tough industry to run and increasingly competitive but our finalists and winners will be given a marketing edge as they continue to grow sales at home and abroad.”
The categories have been designed with the consumer in mind. They are simple, clear to understand and will appeal to the majority of the Scottish brewing market.
Ms Jones continued: “The business categories are intended to recognise important contributions by companies, old and new, towards the Scottish brewing industry as a whole. Finalists and winners stand to gain opportunity for great PR as well as potential new business from national and international customers.
“I encourage all brewing companies to come forward and enter their achievements and take advantage of the fantastic marketing and business growth potential which could result.”
The beer tastings will be carried out using a recognised judging process, hosted and managed by the leading sensory management company FlavorActiV, which delivers professional training services and tools to beverage producers and industry experts around the world, and also provides the world’s only GMP-quality flavour standards.
Finalists and winners will be presented with a custom made trophy and digital marketing package to enable personalised branding of winning beers to take place.
The finalists will be announced on the 10 June and the winners at a celebration dinner and event on 29 September at the Edinburgh Corn Exchange.
The awards programme is operated by Scottish PR & Events company, KDMedia. To register entries visit www.scottishbeerawards.co.uk.
The categories in full:
Best Lager or Pilsner
Best Amber or Dark Lager
Best Pale Ale
Best British Style Ale
Best Amber or Dark Ale
Best Porter or Stout
Best Speciality Beer
Innovation of the Year
Beer Destination of the Year
Product Development Team of the Year
Exporter of the Year
Excellence in Marketing
Growth Business of the Year
Master Brewer of the Year
Scottish Brewery of the Year
The judging panel:
Alex Speers, Professor, Heriot Watt University
Andrew Ley, Partner, HBJ Gateley
Andrew Wolffe, Director, Wolffe Design
Bill Simpson, Executive Director, Cara Technology
Brian Eaton, Treasurer, IBD Scotland
Dave Stewart, MD, DM Stewart Ltd
Hilary Jones, Chair of the Judging Panel.
Ian Herok, Director, Still Brewing Company
Ruth Evans, CEO, BFBI
Sir Geoff Palmer MBE,Professor, Heriot Watt University
Tony McGrath, formerly S&N and Saltire Inns
Colin Johnston, Brewing Consultant, Maru Projects
Sean Murphy, Food & Drink Journalist
Dawn Maskell, Assistant Professor, Heriot Watt University
Judge moderator: Evelyne Canterranne, Global Sensory Manager, FlavorActiV
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