Charity read to start brewing
Hunter helps Brewgooder hit crowdfund target
Brewgooder, the new craft beer brand launched by two Scots-based social entrepreneurs, now has enough money to pay for its first production run.
Billed as the world’s first craft beer to donate 100% of its profits to clean water projects, Brewgooder’s DrinkBeerGiveWater crowd fund campaign has broken its £50,000 target launched three weeks ago.
It has received a number of pre-production orders from independent bars and restaurants.
Alan Mahon set up Brewgooder alongside Social Bite co-founder Josh Littlejohn, thanked partners at BrewDog and “the generosity of Sir Tom Hunter”.
He said: “The crowd fund exercise has enabled us to engage directly with the craft beer drinking public who have supported us with investments from £5 to £300 and as a result we’re now ready to push the button on the production of the first 200,000 cans.”
Sir Tom said: “Social entrepreneurs are day-by-day changing how business works and frequently outperforming conventional business. However the trick is to have a brilliant idea and convert it with the drive and determination of any for-profit entity. Alan and Josh not only have a great idea here, they have that drive and determination and I hope, glass by glass and keg by keg they build a great social enterprise.”
Brewgooder will donate 100% of its profits to the Brewgooder Foundation, whose trustees are made up of Mahon, Littlejohn and BrewDog founders James Watt and Martin Dickie, supported by philanthropic partner, The Hunter Foundation.
The Brewgooder Foundation plans to deliver its first project in Malawi with the installation of solar powered water pumps at the Nora Docherty School in a remote village in Dedza, where the brand’s powerful crowd funding film was shot earlier this year.
The project will improve water access for a community of 2,000 people and help improve the quality of education provided at the school which also benefits from the Mary’s Meals school feeding programme.
The latest addition to Scotland’s thriving craft beer sector is the first to donate all profits to good causes, and has been produced in partnership with beer punk pioneers BrewDog using a unique blend of Saaz and Sorachi Ace hops.