Distribution tie-in for drinks firm

Go Coco in roll-out deal with Highland Spring

Go Coco Tracey Howarth

Scottish coconut water brand Go Coco has signed a distribution deal with Highland Spring Group (HSG) and is targeting major supermarkets.

Go Coco is produced by Freedom Brands, a Glasgow-headquartered company founded in 2011 by Ross Currie and Tracey Hogarth.

While the brand is already listed in Waitrose, Ms Hogarth believes the deal with HSG offers Go Coco a platform to push further into the UK retail sector.

She said: “We’ve enjoyed considerable success exporting the product– in fact 40% of our sales are outwith the UK and we’re in talks to move to markets in Asia.  Within the UK we’ve mainly sold through independents and wholesalers until now, but the coconut water market is one of the fastest growing in the country. We’re confident that with access to HSG’s significant networks we will boost our expansion into supermarkets.”

Lyn Calder, corporate finance director at advisers Johnston Carmichael, added: “Go Coco is a fast-growing Scottish business within an incredibly competitive food and drink industry. This commercial tie up is the next step in Go Coco’s evolution to becoming a household name in the UK market.”

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