Evans joins board of online whisky firm
The online platform acts like a stock exchange for maturing Scotch and launched in September last year. In its first six months, investors using the platform bought more than £2 million of maturing Scotch, holding it in the same bonded warehouses as major distillers use to care for the maturing whisky they own.
Mr Evans stood down as director of international affairs at the SWA last year, having joined as head of media relations in 1991.
In his new role he joins WhiskyInvestDirect chief executive Rupert Patrick (formerly of Ian Macleod Distillers, Beam and Diageo), co-founder Paul Tustain (head of world-leading gold and silver exchange BullionVault) and Rob Procter (representing preference shareholders after last year’s £1.55m crowd funding via Angels Den).
Mr Patrick said: “Campbell is a highly-respected member of the Scotch whisky industry, and I am delighted that he has agreed to join our Board. The breadth and depth of Campbell’s knowledge and contacts will be a major advantage to WhiskyInvestDirect as we build upon our successful launch.”
Mr Evans said: “WhiskyInvestDirect provides an exciting opportunity for individuals looking to diversify their investments. For the industry it provides a new and different platform to trade spirit. I am delighted to join at this early stage and help assist establish WhiskyInvestDirect as a vehicle for investment and trade.”
Industry data for 2006-2015 show that Scotch whisky sold in the barrel at 8 years old had appreciated by 10.7% per annum on average from its price at filling, net of storage costs.