Scottish Beer Awards
Craft beer exporter supports brewing awards
The Craft Beer Clan of Scotland has agreed a partnership with the organisers of the inaugural Scottish Beer Awards and has joined as a marketing partner for the programme.
The relationship will see the Clan support and promote the awards to its wide ranging supplier base of 28 breweries across Scotland.
Sixteen categories have been revealed in the new national awards which cover both taste and business performance and will be judged by a panel of independent experts in six weeks’ time.
Christopher Miller (pictured), director of the Craft Beer Clan, commented: “The Craft Beer Clan is delighted to partner with the Scottish Beer Awards 2016. This is a great initiative to promote the very best of Scottish beer both domestically and internationally.
“In the last couple of years we have enabled exports on behalf of more than 20 Scottish breweries to markets from South America to Shanghai. It’s refreshing to work with brewing partners who grasp the concept of collaboration in route to market which is to the mutual benefit of the category and supporting consumer awareness.”
Kirsten Speirs, director of KDMedia which operates the Scottish Beer Awards, commented: “Our new partnership with the Craft Beer Clan helps us to encourage breweries to step forward and engage in a high quality and credible competition which can help deliver significant sales advantage.
“The competition is open to Scottish brewers large and small who can enter by supplying beers for tasting or submit written entries which detail business achievement. The results will give us the material for a fantastic promotion for the best of Scottish brewing.”
The categories cover all beer types and include Lager, Pilsner, IPA, Dark Beers and Stouts. Awards for innovation, packaging and product development and marketing are among those which celebrate business achievement while an ultimate award, Scottish Brewery of the Year, will also be presented.
The beer tastings will be carried out using a recognised judging process, hosted and managed by the leading sensory management company FlavorActiV, which delivers professional training services and tools to beverage producers and industry experts around the world, and also provides the world’s only GMP-quality flavour standards.
Brewers have until 2 May to register their entries before delivering their best brews for the tasting session at the end of May.
The winners will be announced at a celebration dinner and event on Thursday 29 September taking place at the Edinburgh Corn Exchange. Tickets will be released shortly via www.scottishbeerawards.co.uk
Best Lager or Pilsner
Best Amber or Dark Lager
Best Pale Ale
Best British Style Ale
Best Amber or Dark Ale
Best Porter or Stout
Best Speciality Beer
Innovation of the Year
Beer Destination of the Year
Product Development Team of the Year
Exporter of the Year
Excellence in Marketing
Growth Business of the Year
Master Brewer of the Year
Scottish Brewery of the Year
The judging panel:
Alex Speers, Professor, Heriot Watt University
Andrew Ley, Partner, HBJ Gateley
Andrew Wolffe, Director, Wolffe Design
Bill Simpson, Executive Director, Cara Technology
Brian Eaton, Treasurer, IBD Scotland
Dave Stewart, MD, DM Stewart Ltd
Ian Herok, Director, Still Brewing Company
Ruth Evans, CEO, BFBI
Sir Geoff Palmer MBE,Professor, Heriot Watt University
Tony McGrath, formerly S&N and Saltire Inns
Colin Johnston, Brewing Consultant, Maru Projects
Sean Murphy, Food & Drink Journalist
Dawn Maskell, Assistant Professor, Heriot Watt University
Judge moderator: Evelyne Canterranne, Global Sensory Manager, FlavorActiV Ltd
Hilary Jones, Chair of the Judging Panel (non-voting member)
Craft Beer Clan of Scotland
The Craft Beer Clan was founded in the 2014 and has quickly established itself as Scotland’s leading export consolidator of craft beer. The Craft Beer Clan utilises expertise in the market together with Scottish brewery contacts to secure a range of flavoursome and unique beers that offer consumers drink experiences with authenticity and representing a portfolio of brews from all regions of Scotland.
Importers, distributors, retailers & consumers are keen to access the best beers which have an interesting story, provenance, heritage & more importantly flavour profile. Earlier this week the Clan revealed a new supermarket deal with ASDA which will see 9 breweries share in a £850,000 deal to promote 18 beers to the shelves of every store in Scotland.