Three brands join US portfolio
BenRiach sold to Jack Daniel’s owner in £285m deal
It involves the Scotch whisky brands, The GlenDronach, BenRiach, and Glenglassaugh, brand trademarks, three malt distilleries, a bottling plant, and the company’s headquarters in Edinburgh.
BenRiach, which has a workforce of 165, including 55 seasonal and casual workers, will operate as a subsidiary of Brown-Forman.
“The acquisition of these super premium brands will allow Brown-Forman to re-enter one of our industry’s most exciting and consistent growth segments, Single Malt Scotch Whisky,” said Brown-Forman chief executive, Paul Varga.
“The Glendronach, BenRiach, and Glenglassaugh single malt brands are rich in history and we believe they will continue to prosper and grow in our hands.”
Brown-Forman previously was a minority shareholder of Glenmorangie and marketed the Glenmorangie single malt brand in the US and Canada from 1992 to 2005 and in Continental Europe and certain Asian markets from 2000 to 2005. Brown-Forman sold its interest as part of Glenmorangie’s sale to Moet Hennessy in 2005.
Billy Walker, managing director of BenRiach, said: “We feel immensely privileged to have been custodians of this business for the last 12 years, and to be associated with these wonderful brands and great distilleries.
””Our team have energised these distilleries and engaged creatively and successfully with the premium end of the market. We are very confident that Brown-Forman will take The GlenDronach, BenRiach, and Glenglassaugh brands to the next level and fulfil their full potential, and prove to be worthy custodians of these historic distilleries.”
The GlenDronach Distillery, located in the hills of the Scottish Highlands, was founded in 1826. GlenDronach produces a range of ultra-premium single malt whiskies and is most noted for its richly sherried whiskies. Located in the heart of Speyside, The BenRiach Distillery began making malt whisky in 1898 and is known for experimenting with wood finishes producing whisky from both non-peated and peated malted barley. The Glenglassaugh Distillery, founded in 1875, is located on the coast in the northern Scottish Highlands overlooking the North Sea producing a coastal Highland malt.
The transaction is expected to close on 1 June.
Brown-Forman Corporation brands include Jack Daniel’s Tennessee Whiskey, Jack Daniel’s & Cola, Jack Daniel’s Tennessee Honey, Gentleman Jack, Jack Daniel’s Single Barrel, Finlandia, Korbel, el Jimador, Woodford Reserve, Canadian Mist, Herradura, New Mix, Sonoma-Cutrer, Early Times, and Chambord.
It has 4,400 employees and sells in 160 countries.