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Third acquisition for advice business

1825 adds Baigrie Davies and opens London office

1825 Standard LifeStandard Life’s advice business 1825 has established an office in London by acquiring Baigrie Davies which adds £400 million of assets under advice.

Baigrie Davies managing director Ian Howe will continue to run the business and will be responsible for the London office. He will also join the 1825 executive committee.

Founder Arthur Davies also remains with the business, while co-founder Tom Baigrie will leave to concentrate on his other business, protection broker LifeSearch.

Thirty employees, including 11 financial planners and 5 paraplanners, join the enlarged business.

The deal follows recent acquisitions of Almary Green and Munro Partnership and take 1825 to 70 financial planners, advising 9,400 clients on £3 billion of assets.

Mr Howe said: “We’ve taken Baigrie Davies to a point where we feel more resource is needed to continue to grow the business and provide the best possible proposition and service to our clients. Being able to tap into the scale and resources of 1825 is such a compelling opportunity for our team and our clients.

“The 1825 client proposition maintains our total focus on financial planning and improving client outcomes with integrity and in a transparent manner.”

1825 chief executive Steve Murray said: “Establishing a further presence in London is important to our ambition of building a financial planning business of significant scale so we’re delighted to welcome the Baigrie Davies team to 1825.”

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