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'Bold and exciting' identity

The Lane gets creative for EIFF’s 70th event

Edinburgh Film FestivalEdinburgh International Film Festival has unveiled its latest branding by creative agency, The Lane, inspired by the concept of cinematic past, present and future.

It also marks the Festival’s 70th edition and position as the longest continually running film festival in the world.

The creative depicts a contemporary visual identity that references the cinematic posters and credit sequences designed by American graphic designer Saul Bass.

Simple stripe patterns are adopted as a nod towards traditional cinematic film and the line in the current brand marque. The font used comes from the font family called GT Cinetype, which is, appropriately, based on a design engineered for a cinema subtitling machine.

The Lane is a full service integrated communications agency, owned and managed by Ali Findlay and supported by a team of directors across multiple disciplines.

EIFF marketing manager, Kirsty Tough, said: “This year’s Festival creative is bold and exciting and reflects EIFF’s values as an innovative and ambitious Film Festival.”

The Lane’s creative director, Ricky Stevens added: “We’re delighted to have been appointed by EIFF to be their creative agency, especially in their landmark 70th edition. For any agency it’s the dream brief to work with a client in the creative industry and particularly one within the film arena.

“We’re very much looking forward to partnering with EIFF on bringing to life the ideas that will deliver great results for a long-established and much-loved Scottish event.”

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