‘Spectacular’ figures for Scotland’s tourist attractions
Scotland’s leading visitor attractions saw an increase in visitor numbers of 5.48% in 2015, above the UK average of 3.2% and above London’s increase of 1.6%.
Edinburgh Castle was the most visited attraction in Scotland – ahead of the National Museum of Scotland for the first time in five years – with 1,568,508 visitors, a 5.9% increase.
More people visited Edinburgh Castle, the National Museum of Scotland, the National Gallery of Scotland, the Royal Botanic Gardens Edinburgh and the Scottish National Portrait Gallery, combined, than visited Jamaica, Barbados and Cuba.
More people visited Stirling Castle, Kelvingrove, the Riverside Museum and the Gallery of Modern Art (GOMA) in Glasgow, combined, than visited New Zealand.
More people visited these nine Scottish attractions than visited Australia and New Zealand combined.
The National Museum of Scotland was not only the most visited free attraction in Scotland with 1,567,310 visitors but was the most visited museum outside of London.
For the first time, the National Galleries of Scotland welcomed a combined total of more than 2.1 million visitors.
This included a 35% increase in visitors to the Scottish National Gallery of Modern Art Two which hosted The Amazing World of M.C. Escher (above), while the Scottish National Gallery of Modern Art One had a 47% increase as a result of ARTIST ROOMS: Roy Lichtenstein.
The Royal Botanic Gardens Edinburgh saw a 10% increase which it credited to its Lights programme in the winter months.
Kelvingrove Art Gallery and Museum enjoyed an increase of 12.4% to 1,261,552 visitors. Riverside Museum has continued to attract more visitors every year since it opened in 2011 and also moves up the rankings, welcoming in excess of 1.1 million people – an increase of 7.8%.
Glasgow’s nine civic museums continue to be a huge draw for residents and visitors to the city alike, with almost 4 million recorded visits – up 5% on 2014.
Malcolm Roughead, Chief Executive of VisitScotland, said: “These really are spectacular results for Scotland’s leading visitor attractions and it is wonderful to see this country performing above the UK average. Our attractions play a vital role in Scotland’s visitor economy, with accommodation providers, restaurants, cafes and numerous other businesses also reaping the benefits of this continued growth.
“Last month, VisitScotland launched its first ever global marketing campaign, the Spirit of Scotland, which will inspire even more people to come here and explore our incredible array of attractions.”
Stephen Duncan, Director of Commercial and Tourism at Historic Environment Scotland, said: “It’s great to see Edinburgh Castle at the top of the table in Scotland after another record-breaking year for the castle. We’ve seen particular growth in online and travel trade at the castle in 2015, and following a refresh of the castle website towards the end of the year, I’m sure this will continue.
“Both Stirling Castle and Urquhart Castle have also had record years, with each seeing a rise in visitors signing up for membership – showing that Scotland’s historic visitor attractions continue to be a vital component of the country’s tourism experience.”
Bernard Donoghue, Director of the Association of Leading Visitor Attractions (ALVA) which compiled the figures, said: “2015 continued to be a record year mainly due to our members continuing to show how diverse the UK is to both domestic and overseas visitors.
“The current weakness of the pound to the dollar and Euro is making the UK a more affordable destination and 2016 is on target to be another memorable year for ALVA members, notably the National Museum of Scotland will see ten new galleries open on Friday 8 July, and later in the same month Facing the World | Self-Portraits from Rembrandt to Ai Weiwei will open at the Scottish National Portrait Gallery.”
Photos: Terry Murden