Sharp brothers reunited for US beer push
Independent brewer Innis & Gunn has appointed Neil Innis Sharp as general manager in the US. He returns to Innis & Gunn from Pernod Ricard, where he worked in various strategic consumer marketing roles within its European Travel Retail division.
The brother of company founder & master brewer, Dougal Gunn Sharp, he was instrumental to the brand’s launch and early success in its largest export market, Canada.
He went on to help develop Innis & Gunn’s business in Sweden, where the brand is now the top imported ale in the market.
He will work closely with I&G USA managing director, Dan Deluca and newly appointed importer United States Beverages on an accelerated growth programme to further develop and strengthen Innis & Gunn’s position in the market.
Dougal Sharp commented: “His appointment comes at a time when we are gearing up for a period of accelerated growth in the US. It’s a hugely competitive market and Neil will be instrumental to driving our business strategy with the support of our newly appointed importer United States Beverage. It’s exciting times for the brand and I am thrilled to have my brother back on board.”
Neil Sharp added: “Innis & Gunn is a truly entrepreneurial business and I am incredibly proud of the huge success my brother and the team have achieved to date. I am delighted to return to the business at a time when craft beer has never been more popular or exciting, to help strengthen our position in the USA, a leading craft beer market.”