New image for comms firm
PR agency Smarts rebrands to realign identity
The move follows the opening of a London office by its sister Belfast agency to service its international work.
Lesley Alexander, managing director of Smarts Communicate in Scotland, said: “Smarts Communicate in Belfast and Smarts in Scotland are both part of employee-owned MSQ Partners but have been operating under two different brands.
“Culturally the Irish and Scottish businesses have a strong relationship. With the addition of London, it makes perfect sense for us to work more closely under one brand in attracting UK, as well as international business.”
Ms Rainford was the brains behind the award winning B&Q Fifty Shades campaign.
Smarts Communicate’s clients in Scotland include the Scottish Government, Border Biscuits, Terex Trucks, The Great Run Company, Nuffield Health and the property consultancy CBRE.