Deal allows for greater scale
New US sales partner for Innis & Gunn
Sales and marketing had previously been managed by the brewer’s affiliate, Innis & Gunn USA. The switch takes place on 1 April.
Dougal Sharp (pictured), founder & master brewer at Innis & Gunn, said: “Following a thorough review of our own business within the US and the fast changing US beer market, we have taken the decision to partner with United States Beverage to accelerate the growth of our beers and further strengthen our position in the US.
“The team at US Beverage have an exceptional track record in building brands and we are thrilled to be working with them.
“Working together will help us better meet the demand for Innis & Gunn products from bars, restaurants and liquor stores and allow for increased promotional programming and consumer marketing on a greater scale.
“Our long-standing USA managing director, Dan Deluca, who has successfully established significant distribution for our brands, will continue in his role with Innis & Gunn and support the growth of our brands through the new partnership with United States Beverage.”
Justin Fisch, VP and general manager of United States Beverage added: “We are honoured to partner with the Innis & Gunn team as our companies share like aspirations.
“Innis & Gunn has built an innovative and exceptional craft beer brand that provides differentiation and excitement to the highly competitive US beer market. We are fully committed to ensuring its future success in the US market.”