PR Moment Awards

Big moment for Perceptive Communicators

PerceptiveSpecialist communications consultancy Perceptive Communicators has brought home another high profile public relations award after it won the Best Healthcare and Pharma Campaign at the PR Moment Awards in Manchester.

The Glasgow-based company – which operates across the UK – scooped the award for its ‘BioCity Scotland – Enterprise Area’ public affairs and public relations campaign, which resulted in life sciences incubator BioCity Scotland being awarded lucrative Enterprise Area status by the Scottish Government.

This is expected this to create around 180 jobs at BioCity Scotland over the next five years.

The PR Moment Awards celebrate excellence and reward outstanding campaigns in the UK public relations and communications sector. Over 830 entries were received from over 250 companies.

Julie McLauchlan, managing director and founder of Perceptive Communicators, said: “This was a campaign with one clear and measurable objective. What made this campaign particularly special and rewarding is that achieving that objective will not only benefit our client, but also the 24 young and growing businesses currently based at BioCity Scotland and future tenant companies, not to mention the expected creation of around 180 jobs over the next five years which will be a welcome boost for the area’s economy.

“I’m delighted with this recognition for our work, our clients and our talented and dedicated team – especially as we were up against some strong competition from across the UK.”

Dr Diane Harbison, managing director of BioCity Scotland said: “Perceptive’s expertise in both public relations and public affairs played a crucial role in helping BioCity to gain Enterprise Area status after only a few months of working together – and to say I was delighted with this achievement would be an understatement.

“The difference that Enterprise Area status will make to BioCity Scotland is massive. We hope it will help us attract even more potentially world-class life science businesses and it’s great news for our existing tenants, who will be able to invest the money they save in rates into developing new technologies, hiring more staff or expanding into new markets.”

This win comes hot on the heels of another prestigious award win for the Perceptive team as it recently won a national Construction Marketing Award for ‘Best Use of Press and Public Relations’ for the Athletes’ Village campaign.

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