Blackcircles founder revives firm
Welch fashions a new company for retailers
Fashion brand Atterley, which collapsed in January, has been revived as a global trading platform for independent fashion retailers to sell their inventory online.
Atterley.com Holdings has been set up by Blackcircles founder Mike Welch (pictured) under The Welch Group, an investment vehicle.
It bought the intellectual property assets of women’s online fashion retailer Atterley from administrator KPMG.
Mr Welch previously owned a small equity holding in Atterley before it entered administration in January. He will not hold an executive position in the new business.
He said: “The previous Atterley team did an excellent job of establishing a high quality offer and reputation to a very loyal audience and it was a shame to see it end. We saw the investment opportunity to take the Atterley brand on and back a team to deliver an innovative and exciting new proposition to the same audience.”
Atterley’s acting chief marketing officer Nick Freer said: “The business is being reshaped into a platform for a network of independent fashion retailers to trade with discerning consumers across the world.
“Significant progress has already been made in appointing partners, with UK, US and Australian retailers among the early recruits.
“Our mission is to support the local guys and provide them with the tech tool kit and marketing reach to compete with the big online retailers and the high street. We have a core team in place who have hit the ground running and an executive team is being recruited to lead Atterley’s development in the UK and internationally.”
Atterley was founded in 2012 as a multi-brand retailer similar to Asos but focusing on the 30 year + suburban female and latterly launching an own brand fashion label.
On 1 February this year The Welch Group acquired the IP assets of Maison Seven and its trading business, Atterley.com, through newco Atterley.com Holdings.
Retail research agency Conlumino predicts the value of online UK fashion sales to reach £7.5 billion by 2017.