Brewery signs up with Vegan Society
Nothing fishy about BrewDog’s gut instinct
BrewDog has never been known for following the crowd, but by registering its beers with the Vegan Society it has joined a growing list of breweries to reject the use of fish gut in the brewing process.
It has listed 23 of its beers, including flagship brews Punk IPA and Five AM Red, with The Vegan Society’s Vegan Trademark.
The northeast Scotland brewery is one of a number which will not use isinglass, a product derived from dried fish bladders.
The irreverent Scottish craft beer brewery, which prides itself on pushing the boundaries in brewing, has never used animal products in any of its beers throughout its nine-year history.
Sarah Warman, master gunner and head of marketing comments: “Registering our beers with The Vegan Society now, despite them never having animal products in, is part of our bid to make craft beer brewed with passion available as easily possible. Here’s to the craft beer revolution, and vegan punks everywhere.
“Everyone should be able to drink great beer, and we’re proud that particular dietary choices won’t keep you out of a BrewDog bar or BottleDog. That’s why we’re also rocking epic gluten-free and alcohol-free beers in our venues – craft beer for the people.”
Jasmijn de Boo, chief executive of The Vegan Society, says: “There’s absolutely no need to use isinglass in beer production. It’s an archaic, outdated practice that is being phased out of this industry thanks in part to breweries like BrewDog, which recognise the size of the vegan market.
“The world is getting ever-thirstier for vegan beer. As awareness of isinglass grows with more people realising what it is – fish guts – more people are seeking to avoid it, opting for something vegan-friendly instead. By taking the Vegan Trademark, BrewDog is ahead of the curve, opening up its market to a fast-growing vegan community, and we’re looking forward to many more following its lead,” de Boo added.
The Vegan Trademark is the internationally renowned standard for products that are free of all animal use, seen on products since 1990. It will start appearing on BrewDog bottled beers and tap handles from March this year.