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Forth hires Allitt to head sales team

Matt AllittRadio Forth has appointed Matt Allitt as sales director to spearhead the commercial team following the retirement of Craig Lumsdaine, after 26 years at the station.

Mr Allitt began his radio career at The Bay in Lancaster, where he achieved record revenues and was instrumental in the station gaining Investors in People recognition. He spent 11 years at UTV Radio, followed by six and a half years at GMG Radio (now Global Radio). He led the team through the transition to Global where he became commercial director in 2014.

At Forth, part of Bauer Media Group, he will be responsible for retaining and developing the team to ensure sales targets are hit and revenue is generated.

Cathy Kirk, station director at Radio Forth, said: “On behalf of everyone here at Radio Forth we wish Craig Lumsdaine all the very best on his well-earned retirement after a fantastic 26 years at the station. At the same time we would like to offer a warm welcome to Matt, the ideal candidate to take up the Sales Director position. Matt’s past experience will stand him in excellent stead. I know he will make a swift and positive contribution to the team here at Radio Forth.”

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