Latest win for new agency

Electrify kicks off campaign for Homeless World Cup

Lawrence BroadieElectrify, the newly-launched Edinburgh PR agency, has been appointed by the Homeless World Cup Foundation to handle media affairs around this year’s tournament in Glasgow.

Founded by marketing and communications consultant Lawrence Broadie (pictured) last month, Electrify will provide a full range of communications services, including international media relations and strategic support.

The agency also counts the Scottish Football Association as a client.

The Homeless World Cup, launched in 2001, uses football to inspire homeless people to change their lives.

It galvanises 100,000 homeless people across 73 countries every year via access to the charity’s national partners’ programmes.

Homeless World Cup chief marketing officer Russell Smith said: “Electrify and Lawrence were the ideal choice as media & PR agency for the Homeless World Cup.

“With tremendous experience, a get the job done attitude, and an understanding of how we work, we’re excited to work with them, with so many opportunities ahead.”

Broadie is a trustee for the Big Hearts Community Trust, a registered charity affiliated to Heart of Midlothian Football Club and was previously marketing a projects manager at Tynecastle.

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