Fashion Week event
Celebrity bras go under the hammer for charity
A collection of one-of-a-kind bras, that have been exclusively designed and signed by iconic Scots and fashion brands, will be stylishly showcased and auctioned to the highest bidder in a striking fundraising extravaganza.
The fashion show, organised by Essential Edinburgh to raise funds for charity partner, Walk The Walk, will take place on The Mound from 6.30pm on Saturday 5 March. The six show-stopping bras going under the hammer include:
- A Bay City Rollers bra that has been signed by the pop band and exclusively created by Slanj Kilts.
- A Lorraine Kelly bra that has been signed by the TV presenter and exclusively created by luxury fashion brand Barbour.
- A Judy Murray bra that has been designed and signed by the Scottish tennis coach and created by talented bra designer and ‘MoonWalker’ Sara Mudhar.
- A bespoke bra created by Mischke Lingerie, a brand that specialises in beautiful handcrafted lingerie and accessories.
- A bra created by bespoke fashion designer Judy R Clark.
- An eye-catching bra created by the award-winning contemporary designer Hayley Scanlan.
A selection of the bras will be unveiled in Jenners in Edinburgh from the 24 February, before being showcased by models at the fashion show. They will then be auctioned live on the night by Forth One DJ Mark Martin.
Hosted by Essential Edinburgh, Edinburgh Fashion Week was launched in 2015 to bring families and shoppers into the city centre, to celebrate the capital’s creativity and style.
This year’s event will take place from the 5 – 13 March and will kick off with a spectacular launch weekend.
Walk the Walk is a grant-making breast cancer charity and organiser of the MoonWalks in London, Scotland and Iceland. Every year thousands of men and women wear brightly decorated bras and power walk through the night to raise money and awareness for breast cancer.
Tennis coach Judy Murray said: “It’s lovely to be able to support such a wonderful cause – and in such an unusual way. I’ve had a lot of fun designing this tennis-themed bra for auction at Edinburgh Fashion Week and hope that it will not only raise even more money for Walk the Walk and The MoonWalk, but also help increase awareness for breast cancer.”
Roddy Smith, Chief Executive of Essential Edinburgh said: “We are really excited to be hosting a fashion show this year to raise money for Walk the Walk and are extremely grateful to the Scottish celebrities, designers and sports personalities who have given their time to get involved.
“Walk the Walk is a fantastic charity to support and we are committed to raising funds for them through both the live auction and ticket sales. We are confident that the evening will be a real draw for fashion fans and be a huge success.”