Client wins for creative agency

Story opens new M&S chapter after leisure deal

Story Edinburgh Leisure

Story, has been reappointed by M&S Bank as its creative agency, following a formal tender process. The account adds to a big win for Edinburgh Leisure.

Story has worked with M&S Bank for 10 years and will continue working across the bank’s full product portfolio.

Sue Mullen, managing director, Story UK, said: “Having worked with the business through the launch of M&S Bank, and re-brand from M&S Money, in 2012, we’re excited to have the opportunity to continue working with M&S Bank at what is an exciting time for the business.”

Amanda Newman, marketing director, M&S Bank, said: “It really is an exciting time for M&S Bank. Story has worked with us for a number of years and the team really understand M&S Bank, our brand, our products, values, and strategy, which they continue to combine with great creativity.”

The agency has created a campaign (pictured above) for new client Edinburgh Leisure to re-position its entire offering, following a 4-way creative pitch.

Breaking today, the integrated campaign – across radio, outdoor, online and POS – aims to drive membership uptake in the traditionally busy period for the fitness market. The campaign features the new positioning of ‘The Biggest Club in Town’ created by Story.

 Jo Nola, head of marketing & sales at Edinburgh Leisure said: “Story has captured the true essence of the Edinburgh Leisure offering; the key messages have been delivered with warmth and appeal to those that are active and those who want to be more active.”

Sheila Gallagher, Story’s board group account director, said: “We are thrilled to have been able to work with Edinburgh Leisure to create a fresh positioning and campaign that reflects the sheer scale of everything on offer to the people of Edinburgh. While this first burst targets adults, further campaign activity targeting the crucial family market will follow during the year.”

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