Celebs 'lined up' to front campaign
Over 75s may be asked to forfeit free TV licence
Funding free licence fees for over-75s cost the government £608 million in 2013-14 – about a fifth of the BBC’s budget.
The corporation will take on the burden of funding the licence for this age group from 2020 as part of a deal agreed with ministers last year.
Celebrities such as Sir Michael Parkinson and actress Dame Helen Mirren are understood to have been approached about fronting a campaign to support the idea of a voluntary contribution.
Lord O’Donnell – the former cabinet secretary – is expected to report on the issue this year ahead of the new funding arrangements in two years’ time.
There may also be new rules on paying for catch-up services such as iPlayer.