£500,000 order from food chain
Highland Game lands Aldi deal for venison
Highland Game has landed a £500,000 deal to supply Aldi’s Scottish stores with a new range of wild venison products.
The Dundee-based company’s range will be available at the retailer’s 64 Scottish stores until the end of March.
Highland Game was founded in 1997 in Dundee by Danish husband and wife team, Christian and Ingela Nissen. Their knowledge of cooking and eating venison remains a key driving point behind the business.
Mr Nissen said: “Venison consumption in the UK has drastically changed over the past decade. When we first began, venison was exported, or mainly sold locally through butchers and delicatessens and my ambition was to change that.
“Highland Game believed if we could convince people that venison is a healthy, tasty and affordable meat, then we could change perceptions and increase consumption levels at home replacing the more traditional fayre. We’re thrilled to continue working with Aldi in Scotland on new projects as we continue to grow.”
Marion MacCormick, fresh meat buyer for Aldi in Scotland, said: “We worked closely with Highland Game to get this range of wild Scottish venison on our shelves and it is very satisfying to be able to sell Scottish venison when it is in season.”