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Prices well ahead of inflation

Fears of empty seats as cinema tickets rise

SpectreBox office takings at the cinema are booming – but so is the price of a cinema ticket. Despite almost no inflation, the price of going to the cinema has risen by more than 7% in the last year.

The British Film Institute said the average price of cinema admission has risen from £4.87 in 2006 to £7.17 in 2015, a rise of 48.25% over ten years.

Gross takings at the UK box office are up 63% over the decade to a record £1.24 billion. Contributing to last year’s big earners was Star Wars: The Force Awakens (£114 million), followed by the James Bond movie Spectre (£94.7m).

Admissions, at 171.9 million, are at the highest since 2012.

Amanda Nevill, CEO of the BFI, said in a statement: “Today’s numbers show a golden age of British film continuing – and underlines film’s important contribution to the UK economy.”

However, The Independent reports concern that rising ticket prices may be deterring some from going to the cinema.

Zygi Kamasa, head of Lionsgate UK, told the newspaper: “I do challenge whether the price is getting to the point where it could deter consumers from going to the cinema. It’s now no longer the cheapest form of entertainment.

“I would love to see some dynamic pricing introduced by the cinemas – we need a broader range of pricing for different consumers and different films. People shouldn’t be paying the same price for Star Wars and The Hunger Games as they do for independent films.”

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