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Accolade for young tycoon

Cally and Andy take their place in under-30s list

Cally Russell 4Young Scottish entrepreneur Cally Russell has earned another accolade after being named in a list of top performers under 30 years of age, along with tennis star Andy Murray.

Cally, 27, (pictured) founder of the personalised shopping app – Mallzee – is in Forbes magazine’s first ever “30 Under 30 Europe” list, announced in London and featuring 300 young innovators, entrepreneurs and leaders across Europe.

They are included for transforming business, technology, finance, media, culture and other sectors, as judged by some of the most accomplished and acclaimed individuals in each category.

The list covers 10 categories – Media, Industry, Policy, Retail and E-Commerce, The Arts, Entertainment, Social Entrepreneurs, Science and Health Care, Technology, and Finance – with each of the honorees vetted by a panel of expert judges in their respective fields.

With the list covering the whole of Europe, Cally was the only Scottish entrepreneur featured in the Retail and E-Commerce category. British tennis number one, Andy Murray is included in the Entertainment category.

Cally set up Mallzee in late 2012 and the Edinburgh-based business is already ranked as the number one multi-retailer shopping app in the UK. It was named by Yahoo as “one of the six apps that will change the way we shop forever”.

The app has a six figure user base, thousands of users daily in more than 125 countries with millions of product interactions each week.

Cally grew up in the Scottish highlands and studied at Dundee University and recently opened a new headquarters in Edinburgh.

He readily admits one of the toughest decisions he has made happened last year, when he appeared on Dragons’ Den and turned down Peter Jones’ offer of £75,000. Fortunately, only a few months later his decision was vindicated when Mallzee closed a significant £2.5 million funding round led by the Royal Mail Group, taking total funding raised to date, to £3.1m.


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