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New blow for Lord Coe

Adidas ‘terminates’ athletics deal over doping scandal

Lord CoeAdidas, the biggest sponsor in world athletics, is cancelling its deal with the sport four years earlier than planned because of the doping scandal, it has been claimed.

Sources have told the BBC the move will result in tens of millions of dollars in lost income to the IAAF.

It comes just months ahead of the Olympic Games in Brazil and the sport is now on tenterhooks as it awaits the response of other sponsors. Neither Adidas nor the IAAF have made any comment.

The BBC has been told that Adidas informed the IAAF in November it was considering ending their relationship four years early as a result of the World Anti Doping Agency Independent Commission’s first report.

The 11-year sponsorship deal was signed in 2008 and was due to run until 2019. At the time of the signing, it was reported the deal would be worth about $33m (£23m).

The loss of Adidas will add to the crisis already surrounding athletics and the IAAF president Lord Coe.

He succeeded Lamine Diack whose tenure coincided with a period in which “corruption was embedded” within the organisation, according to a second report by Wada chairman Dick Pound.



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