Prize for painters
Artists drink to being labelled winners
A food and drink business has chosen two winners from among 500 paintings competing to be turned into the labels on the company’s wine bottles.
Eat and Drink Italy sponsored the prize at the recent RSW (Royal Scottish Society of Painters in Watercolour) Open Annual Exhibition – with the winners being used as the brand image for its Tili collection.
The directors of the family run business selected a shortlist of 12 and after being unable to separate Pat Edgar and Paul Murray, the panel chose Edgar’s Blue Dawn for the white wines and Murray’s Looking Out being used for the reds.
Director, Scott Morris, believes choosing two designs not only underlines the high standard of the paintings, but also better suits the very different taste and styles of the red and white Tili wines.
He said: “The whole competition went brilliantly and seemed to be extremely well received by the artists and the RSW. With so many brilliant designs from so many great artists, we knew immediately it was going to be extremely difficult to pick a winner, but ultimately successful.
“It was hard enough getting down to the shortlist, never mind the final two and when it came to trying to choose between them it was just impossible. As soon as we talked about the option of having a different label for reds and whites we knew it made complete sense and I’m delighted we made that decision.”
The prize giving took place at a reception at the RSA Building in Edinburgh in late November and designers then set to work on turning the paintings into labels.
The winning painters were awarded with two crates of the wine each and were both delighted to see their designs appear on the Grechetto (white) and Assisi Rosso (red) wines.
Paul Murray’s painting features three abstract figures on a beach. The Art teacher at Inverclyde Academy in Greenock, who is a member of the RSW and the Paisley Art Institute, said: “Obviously this was the annual exhibition which all the artists were going to be submitting paintings to anyway, but this competition definitely added a fair bit of excitement and a different element to proceedings.
“The whole thing is just a wonderful idea. In the current climate it’s extremely difficult for artists to make a living from painting so any money that helps to fund that or raise the profile of the huge talent we have in Scotland is most welcome.”
Pat Edgar is a professional artist from Dundee whose late husband was the Fife painter renowned for what he called his dreamscapes.
She joked: “Paintings by artists like Picasso have featured on wines before so I’m delighted to now be included in that kind of company.
“The competition was a lovely idea, the labels have come out looking fabulous and they even say ‘painting by Pat Edgar’ on them so the whole thing is very exciting.
“Scott told me about the vineyard in Assisi where he sourced the wine. It sounds wonderful and having been to the area myself I was very interested to taste it. We’ve already had two celebratory wine tasting evenings with friends and we’ve lined up two more, so that shows how much we’re enjoying the prize.”