Book offers insight and advice
Beattie muses on life as a comms adviser
Gordon Beattie, chairman and founder of the eponymous communications group, has published a collection of his daily musings about marketing, branding and creativity.
Thought for the Day offers advice and communications ideas about building brands and outgunning the competition.
The former local newspaper reporter has built Beattie into an integrated PR and digital communications agency with eight offices across the UK, representing many of the world’s biggest brands, such as Marks & Spencer, Specsavers and Hewlett-Packard.
Reflecting on 30 years of marketing campaigns for thousands of clients, he said: “Every performance is dissected to discover what we could have done better. It’s the wisdom taken from our campaigns that I’m passing on.
“As an agency, we celebrate our successes and learn from our mistakes. Lifelong learning and continuous creative innovation are the two main reasons why our campaigns are so powerful.
“Our agency is in a constant state of evolution and as chairman I see it as my role to pass on knowledge and experience in order to ensure that marketers do not tumble into the same bear pits that I fell into.”
He says he still leaps out of bed each morning with the same sense of purpose.
“I hope my book will inspire people to think more deeply about the marketing and communications industry which I love. I would hate them to agree with all my conclusions but if it sparks creativity and innovative thinking, my book will have served its purpose.
Gordon began his career as a trainee reporter in the Wishaw Press before setting up a freelance news agency serving national newspapers, radio and television stations.
This is his second book. His first, entitled The Gift, was co-written by fellow-journalist Terry Houston. It told the true story of Scottish girl Marie Queen who became the first blind-from-birth teenager to be given the gift of sight.
Thought For The Day is not available in bookshops but it can be downloaded on Amazon.