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Trio celebrate Asda deals

Bakers putting brioche on breakfast menu

Paul Allan and Brian O'Shea

Three Scottish bakers are feeding a growing appetite for more artisan products at breakfast time.

Murdoch Allan, Tower Bakery and JG Ross, have each launched a range of new products, such as brioche and baguettes, at Asda stores across Scotland in deals worth in total £275,000.

The family run Murdoch Allan bakery is celebrating the biggest deal, worth more than £150,000, and has recruited 10 staff.

Tayside and Fife based Tower Bakery is celebrating its 35th anniversary and is on track towards reaching its goal of being listed in Asda stores nationwide.

JG Ross began operating in 1962 from a small cottage bakery in the village of Auchleven and now employs 320 people at 21 sites. The current Scottish Retail Baker of the Year is famous for the Aberdeen buttery, or Rowie as it is known to locals.

Paul Allan, managing director for Murdoch Allan, said: “Sales and profit have increased since we started supplying the supermarket, and we really appreciate the support the supermarket gives to local suppliers in Scotland.”

Brian O’Shea, Asda’s regional buying manager for Scotland, said: “Murdoch Allan, JG Ross and Tower Bakery products are premium quality and will give customers a new and local choice, particularly with the trend for bakery goods continuing to boom and those with a local and traditional offer proving most popular with customers.

“Feedback from everyone who has tried the new lines has been incredibly positive so we look forward to working with the businesses closely and hopefully increasing the range of products available in–stores in due course.”

Photo: Paul Allan and Brian O’Shea

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