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Online retailer gets physical

Amazon opens first bricks and mortar store

Amazon Book ShopInternet retailer Amazon has opened its first book shop, 20 years after it began the online revolution that wiped out thousands of stores around the world.

The shop at Amazon village in Seattle is an extension of, with 6,000 books on display selected on online customer ratings, pre-orders, sales and popularity.

Unlike traditional stores, with books stacked with the spines showing, the Amazon shop’s books are displayed face-out, and under each one is a review card and rating.

Prices are the same as those on The store is also being used as a showroom for Amazon’s Kindle, Echo, Fire TV and Fire Tablet ranges.

Amazon Books vice president Jennifer Cast said: “Amazon Books is a physical extension of We’ve applied 20 years of online bookselling experience to build a store that integrates the benefits of offline and online book shopping.”

Waterstones, the UK book chain, said last month it would stop selling Kindles because they were “getting virtually no sales”.


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