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1.9m albums sold in first week

Adele’s 25 on course for sales record

AdeleAdele’s 25 is on course to shatter the all-time record for the number of albums sold in the first week in America.

It shifted 1.9 million copies in its first two days on sale in the US, according to early data.

Of these,  62% were digital downloads, said retail monitor BuzzAngle, after Adele and her US label Columbia decided not to put the album on streaming services such as Spotify.

The album sold 900,000 on iTunes alone it its first day on sale in America, according to Billboard.

The current first week sales record – which relates to the Nielsen SoundScan era beginning in 1991 – is held by NSYNC, whose No Strings Attached sold 2,416,000 units during its opening week in March, 2000.

The Adele At The BBC TV special, which aired on BBC One on Friday night, officially drew an audience of 4.54 million viewers – a 19.8% share of the audience.

 

 

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