Wider audience targeted
Westlife star partners with Glen’s vodka
Launched earlier this year, Glen’s Platinum is a premium grain vodka and part of the Loch Lomond Group’s portfolio located on the shores of Loch Lomond.
Glen’s Vodka is the number one take home brand in Scotland and the UK’s second best-selling spirit.
Glen’s Platinum will be promoted as part of McFadden’s forthcoming live shows in the UK and Ireland. Fans will have the opportunity to win concert tickets and meet him in person via vodka’s social media channels.
Bruce Davidson, business development director at Loch Lomond Group said: “It is fantastic to have Brian as our partner for Glen’s Platinum vodka.
“His input has been invaluable and we know that he will connect brilliantly with existing consumers as well as attracting new fans to the brand.”
McFadden, said: “I have spent a lot of time with the team at Glen’s Platinum and I believe that we have created an extra smooth vodka, produced from the finest quality grain.”