Aldi's Top Product
Orkney shortbread wins supermarket listing
Aldi has announced the winner of its Scotland-wide search for the store’s next top product. Orkney Caramel Shortbread from Argo’s Bakery has fought off competition from more than 100 entries to pick up the honour.
Orkney Caramel Shortbread wins a listing in the supermarket group’s 62 Scottish stores – estimated to be worth more than £175,000 to the business over the next 12 months.
Joseph Robertson’s Lockerbie Cheddar Melting Centre cheese croquettes was a runner up and offered a trial listing in Scottish stores.
The competition, which opened in June, celebrates Scotland’s Year of Food and Drink and culminated in a day of taste tests at Aldi’s Scottish headquarters. Aldi’s joint managing director for corporate buying, Jonathan Neale, was joined by the chief executive of Scotland Food & Drink, James Withers, to put the shortlisted products to the test.
Mr Neale said: “Our business model in Scotland has always been about working with the best local producers. The Next Top Product competition has been a fantastic way to bring this to life.
Mr Withers said: “Scotland Food & Drink has worked really closely and successfully with Aldi in recent times, working jointly to help develop their Scottish supply base. Aldi’s Next Top Product competition is a great addition to this joint, collaborative work, demonstrating Aldi’s desire to offer a strong range of Scottish products for their customers. This competition is a great opportunity for the winner to drive their sales with the retailer in Scotland.”
Jenna McDill from Argo’s Bakery said: “Everyone at the bakery was absolutely delighted to learn our Orkney Caramel Shortbread had been chosen to be part of Aldi’s Specially Selected range. It’s a huge honour for us.”
Photo: Lisa Harley of Aldi, James Withers and Jenna McDill