Double deal for Magnum
Harvey Nix and history on side of Scotch liqueur
The Harvey Nichols deal initially puts Magnum, made from Speyside malt whisky, on the shelves of its four key stores in Knightsbridge, London as well as in Edinburgh, Manchester and Leeds.
The brand will be further promoted at these sites through a series of in-store sampling sessions with potential to roll it out to remaining Harvey Nichols premises in Birmingham, Bristol and Dublin.
Through the agreement with Historic Scotland, Magnum will now be available in gift shops at a number of sites, including Edinburgh, Stirling and Urquhart castles as well as at Skara Brae in Orkney.
The new contracts will give a significant boost to Magnum’s production which is forecast to rise to more than 250 cases, or 3,000 bottles, a month before the end of this year.
Launched earlier this year, Magnum is aiming to build a global audience for a quality, Scotland-made brand. The liqueur is produced by BenRiach Distillery south of Elgin, then blended and bottled in Edinburgh.
Steve Horne, a director of Magnum’s UK agents RTMSS, said: “We are seeing real momentum with Magnum since launching back in March and the new contracts with Harvey Nichols and Historic Scotland are significant developments in this progress.”
Photo: Steve Horne and Lee Schofield of Magnum’s UK agents RTMSS, pictured in branded taxi in front of Harvey Nichols Edinburgh