Britons swap romance for ghouls
Halloween overtakes Valentine’s Day for shoppers
Halloween has overtaken Valentine’s Day as the third biggest retail event for retailers behind Christmas and Easter .
Supermarkets are providing more shelf space to merchandise as shoppers prepare to spend between £300 million and £400m on costumes and other Halloween related products this year against £240m last year.
Sales are likely to be boosted because it falls this year on a Saturday, prompting more people to organise Halloween parties as adults join in the fun normally reserved for children. Some say it has become the second biggest party night of the year after New Year’s Eve.
This year’s Halloween also coincides with the Rugby World Cup Final which will also spur more parties and expenditure on food and drink.
Halloween products are now making their way into all areas of supermarkets – including pets, bakery, and alcohol aisles.