Bartlett sponsors hit movie
Airdrie’s tatties get a blast of Hollywood fame
It sounds like an unlikely combination – a Hollywood blockbuster and a Lanarkshire potato – but brand placement is now ingrained in the movie industry and hit sci-fi adventure The Martian has linked up with an Airdrie-based company.
Noting the storyline about the humble spud, the potato supplier Albert Bartlett is a sponsor for the Ridley Scott movie now showing nationwide. It stars Matt Damon as the lost astronaut Mark Watney who has to find a way to survive.
The company supplies 20% of Britain’s fresh potatoes from Lanarkshire and three other sites, sourced from 100 farms.
Its advertising agency Holmes Hobbs Marcantonio came up with a competition to win a prize to the Kennedy Space Center in Florida. There is also a Mark Watney potato diet on the firm’s website.
HHM creative director Alfredo Marcantonio said the firm had been working with Bartlett for 12 years and the film’s storyline was “an opportunity too good to miss”.
There was also another obvious tie-in for the company. Mars is known as the red planet and Bartlett’s best-selling potato is the Rooster, which is red.