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Overseas plans unveiled

Ticketing firm Red61 expands on back of Fringe benefits

Siro AA ticketing software firm which helped process more than two million tickets for this year’s Edinburgh Festival Fringe is expanding overseas.

Red61’s ‘VIA’ Ticketing System has enjoyed a 40% year on year growth to record revenues, while it has also broken into several new overseas markets including Australia, Abu Dhabi, Canada and South Africa.

Managing Director, Tony Davey, said: “We are now looking to open an office in Australia to cope with the amount of business there. We provide the ticketing solution for South Africa and Canada’s largest arts and cultural festivals and we are expecting to begin similar projects in other territories later this year.”

Red61 was founded in 2002 to build VIA, which is the brainchild of Tony and his business partner, software developer Peter McNaught.

Mr Davey (below) continued: “I worked in the event & ticketing industry before we started Red61 and realised that there wasn’t another ticketing solution that can do what the Edinburgh Fringe needs. I knew that if we could satisfy the Fringe requirements, we could do anything.

“One of the unique facets of the software is that multiple VIA servers can talk to each other which enables us to cope with the huge demands of scale and geography and makes the network extremely resilient against server downtime.

Tony Davey“VIA’s ability to communicate with other VIA servers also provides a powerful tool with which clients can collaborate with other venues, ticket sellers and media partners. The whole aim is to make it easy to get your tickets out there through multiple channels, and make it easy for people to find information and make a purchase.”

The company has seen its Edinburgh headcount grow from 15 to 25 full-time equivalents in the last two years, resulting in a move to bigger premises in the Leith area of the city.

The firm also has a pool of up to 85 staff based in the centre of Edinburgh managing the ticketing operations for the Fringe Society as well as a number of other clients including the Edinburgh International Science Festival, the Abu Dhabi Science Festival, Edinburgh Mela, the Edinburgh International Magic Festival and Edinburgh’s Hogmanay.

It also supports the Edinburgh International Book Festival which announced that this year’s programme was the most successful in its 32-year history. VIA is used for seven of the 12 Edinburgh Festivals.

The firm’s Edinburgh success has also spread to the rest of the UK and it is now working on numerous projects south of the border including the Brighton Fringe, Hullabaloo in Stratford Upon Avon, the Pleasance London and the Rugby World Cup Fanzone run by Underbelly in Richmond, London.

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