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New service aimed at millennials

Sky and Whistle launch social media sports channel

Soccer AM, SkySky Sports and Whistle Sports have launched a social media channel aimed particularly at young fans who prefer it to access information over traditional website and broadcast platforms.

Using Sky’s popular Soccer AM brand it will be available to watch on multiple platforms, with its own YouTube channel and a presence on Facebook, Instagram, Snapchat, Twitter and Vine.

It will have original content and new faces such as England Women’s footballer Alex Scott together with existing Sky Sports on-screen presenters Adam Smith, from Soccer AM, and Laura Woods.

Content will include gaming, fantasy football, stats and skills.

It is the first collaboration since Sky’s £4.5m investment in Whistle Sports last October. Since then the two companies have been working together on creating new content, aimed at “young millennials”.

David Gibbs, director of digital media at Sky Sports, said: “The new Soccer AM channel on social media is going to do something very different to what football supporters are used to from Sky Sports.

“We will produce new types of content, with new presenters for new audiences. By combining our expertise and talent, we hope to produce something that will really excite young football fans.”

Whistle Sports CEO John West said: “Young millennial sports fans increasingly use social media to drive their engagement with live sports. Our community of compelling creators have grown to serve that need and engage a growing generation of global sports fans.”

Whistle Sports recently broke through 100m global fans and followers across social platforms.

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